When it comes to addressing the efficacy of skin care products, there’s an important ratio that is often overlooked. How many beauty & skin care products have you tried in your lifetime? And how many of those did you love? If you’re like most people, you’ve tried countless formulas and skincare routines and your satisfaction rate is very low. This trial-and-error approach to finding a skin care regimen is so commonplace that we don’t just tolerate it, we expect it.
But just like tech-savvy services, like Spotify, can customize your playlists to your tastes, several skin care & beauty companies can zero in on your specific skin care needs and skin concerns, recommend and formulating the most efficacious products for your unique skin type. San Francisco-based personalized skincare brand PROVEN goes beyond the typical 3-part quiz probing whether you skin is oily, dry or acne-prone.
Winner of the MIT AI Idol 2018 award, PROVEN takes customized skin care to the next level by using artificial intelligence to analyze often ignored influences such as your climate, pollution levels, diet, physical activity, water type (hard or soft), lifestyle, unique genetic makeup and more.
Despite the high-tech roots of PROVEN, the founders’ story is one to which we can all relate. Co-founder Dr. Amy Yuan, a record-breaking computational physicist, was fed up with an industry that provided little relief for her skin care problems. Never a fan of trial-and-error when there are clear, data-driven solutions, Dr. Yuan built a personalized program to comb through 20 million product reviews, 4,000 research papers, 100,000 products and over 20,000 ingredients.
She then compiled this data and used it to find the perfect product profile for her skin type. Meanwhile, co-founder and Harvard alum Ming Zhao was working tirelessly at a high-powered finance job, working long hours and seeing the toll it was taking on her skin. She, too was growing similarly dissatisfied with the results of her skin care routine.
Together, the two used their expert skill sets to take Dr. Yuan’s data and make it available to everyone. It’s this data that sparked them to develop PROVEN, an adaptive skin care line that focuses on personalization, filling in the blanks that all the other skin care lines seem to leave open and taking the guesswork out of choosing the best products for an individual's skin needs and issues.
The key differentiating factor of PROVEN is that it casts aside traditional skin type boundaries such as “Oily”, “Dry”, “Normal” or “acne prone”. The truth is, not all oily skin is the same, and not all acne can be treated with the same ingredients. Some acne is inflamed, some of it is not. What appears to be acne may actually be a treatable skin condition like rosacea. You simply cannot treat Rosacea the same way you would treat acne; any board-certified dermatologist will tell you this.
Everyone has unique skin, as unique as our fingerprints. Not even who suffers with acne or rosacea has the same level of this skin condition. Some experience severe breakouts, other may just experience redness. The same is true for other skin concerns like what is best for oil control, how to address blemishes or fine lines and wrinkles.
This is where personalized skin care comes in.
PROVEN uses machine learning to unravel the truth about your skin, and, through proprietary artificial intelligence, can propose the best natural and active ingredients to formulate a skincare regimen treat your specific skin concerns. Another important benefit of using a personalized skincare service like PROVEN is that it can factor in your environmental influences. If you live in an urban environment, pollution may be an aggressor that you need to deal with if you ever want to truly treat hyperpigmentation or wrinkles.
If you exercise 2 hours daily, sweat and heat may be causing extra inflammation, and that’s something that PROVEN can address. Perhaps the most compelling feature of PROVEN’s simple 3 piece personalized skin care system is that it can even address the most fluid environmental factors which change several times a year. An obvious example would be weather- you don’t necessarily need the same type of moisturizer when the humidity level is at 70% vs. when it is at 5%. You should be hydrating, not over hydrating your skin.
PROVEN has compiled a skin assessment that will ask questions about all aspects that affect your skin - as mentioned - lifestyle, environment, genetics. Once an individual completes his or her assessment, PROVEN studies each skin profile and then formulates skincare solutions in an individualized and personalized collection, including a cleanser, an SPF-based day moisturizer and a night cream. Another bonus - this personalized, animal-loving beauty brand is cruelty-free.
PROVEN bends the traditional rules of skin care by adapting the formulas as you progress through the system. It’s unlikely that one serum is all you need for the next 3 years, and PROVEN acknowledges that by screening for lifestyle and environmental changes every 2 months. If you move across country, or add dairy to your diet, PROVEN can factor that in to your next round of formulas. And, if your results have plateaued, PROVEN can re-evaluate the levels of skincare actives, in your specific formulations, so you can achieve optimal skin health.
Skin care is personal and intimate -- skin care is what helps us put our best face forward each day, yet many products offer mass solutions to individual problems. Routines, ingredients and products that work for you, may not work for your siblings, neighbors or best friends.
Whether you purchase your skin care from a luxury department store or the drugstore, you are creating a personalized routine -- the team at PROVEN understands and respects each person's unique skin type and wants to take the frustration out of finding a routine that fits your needs.
Maintain a healthy, glowing complexion with a personalized routine that works for your specific skin with our customized skincare sets.
